New Commission: "Life's Tough. Laugh More" TV Spot Campaign

Telling Story, Inc. will be working with Comix, the Manhattan comedy nightclub at 14th Street & 9th Avenue, to create a series of four TV spots based on their "Life's Tough. Laugh More" theme. Each spot will feature an embarrassing but not atypical life moment that will be familiar to most New Yorkers.

The spots will air on Time-Warner Cable in New York City, and production will begin in December 2007.

New Commission: Educational Video for The Hormone Foundation

Telling Story, Inc. has been commissioned by Springboard, a Los Angeles advertising and design agency, to produce an educational video for The Hormone Foundation. The video is intended for newly-diagnosed diabetes patients and will focus on insulin administration.

Production of the video will begin in December 2007 in Washington, DC.

Awards: 3 Wins for The Ride to Conquer Cancer

We're proud to announce that our recruitment video for The Ride to Conquer Cancer, a new fundraising event benefiting Toronto's Princess Margaret Hospital, has recently been honored with three awards:

- The Golden Reel (Sales & Marketing category) at the 39th MCA-I Media Festival
- The Gold Plaque (Public Relations - Recruitment category) at the 43rd INTERCOM Competition
- The Bronze Plaque (Business & Industry category) at the 55th Columbus International Film & Video Festival

The Ride to Conquer Cancer is a 2-day, 200km bicycle ride from Toronto to Niagara Falls. The inaugural ride will take place June 20-22, 2008.

The Ride to Conquer Cancer is produced by CauseForce, Inc.

"Power Ten KidFIT" on Fox 5's "Good Day New York"

On Monday, May 21st "Power Ten KidFIT" creator and Telling Story client Steven Panzik appeared on Fox 5's "Good Day New York," demonstrating kid-friendly exercises and promoting our "Power Ten KidFIT" DVD. Panzik was joined in his segment by show hosts Jodi Applegate and Ron Corning.

Video of the segment is here.

Telling Story, Inc. produced, directed, designed, edited, and animated all of the programs on the DVD, and also completed all of the menu design and authoring on the disk.The DVD contains three unique programs - a full, four-stage workout led by Panzik; "Indoor Games," imaginative and indoor-friendly twists on sports like basketball, hockey, and volleyball that are perfect activities for rainy days or birthday parties; and "The Morning 5," a quick, 3-minute exercise routine that gets parents and kids energized for the day in less time than it takes to make breakfast.

Next month "Power Ten KidFIT" will be featured in the June 2007 issue of "Long Island Magazine," in an article written by Soria Davis.

Awards: "2007 Excellent Product" Award for "Power Ten KidFIT"

On May 2, 2007 iParenting Media, the premier media company focused on parents and parents-to-be, announced that our "Power Ten KidFIT" DVD was named an "Excellent Product for 2007" in their annual iParenting Media Awards.

The iParenting Media Awards recognize the best products in the children's media and juvenile product industries. "iParenting is celebrating its 11th year of reviewing products for families," says Alvin All, Chief Executive Officer of iParenting Media. "The iParenting Media Awards program is proud to thoroughly review products and then recognize only the best ones in the marketplace."

Other winners joining "Power Ten KidFIT" in the Home Video/DVD category include "Bob the Builder: Bob's Top Team," Sesame Workshop's "Sesame Beginnings: Exploring Together," and "The Wiggles: Racing to the Rainbow."

Telling Story, Inc. produced, directed, designed, edited, and animated all of the programs on the "Power Ten KidFIT" DVD, and also completed all of the menu design and authoring on the disk.

In March "Power Ten KidFIT" was featured on NBC's the TODAY show. KidFIT creator and Telling Story client Steven Panzik led show host Natalie Morales and a group of parents and children through a brisk 5-minute workout. Video of the segment is here.

Just Wrapped: The Weekend to End Breast Cancer Safety Video

On April 26th, 2007 Telling Story, Inc. wrapped production on the new Safety Video for The Weekend to End Breast Cancer. The shoot day, pictured above, happened in Los Angeles at Atwater Village Studios.

Two version's of the program will be delivered - one English-language, the other dual-language with French and English. Screenings begin in June with the first event in Ottawa.

Photo Credit: Shaun Roberts.

Preview: "The Spirit Walk at Maple Grove Cemetery"

Pictured above are three of the ten landmarks featured on Telling Story's upcoming DVD for Maple Grove Cemetery. From the top: Hebe, the Greek goddess of youth and immortality, in Maple Grove's H Garden; Kheimon, Greek goddess of winter, in G Garden; and Angel Mary in the Cemetery's monumental section.

Our DVD will offer two separate programs - one explanatory, the other experiential - that together give viewers a full understanding of and appreciation for the Spirit Walk. The DVD will be available in the summer of 2007.

"Power Ten KidFIT" on the TODAY Show

On Thursday, March 22nd "Power Ten KidFIT" creator and Telling Story client Steven Panzik appeared on NBC's the TODAY show to demonstrate kid-friendly workouts and to promote our "Power Ten KidFIT" DVD. Joined outside on the Plaza by TODAY show host Natalie Morales, Panzik led a group of parents and kids through a brisk 5-minute workout. Video of the segment is here.

Telling Story, Inc. produced, directed, designed, edited, and animated all of the programs on the "Power Ten KidFIT" DVD, and also completed all of the menu design and authoring on the disk.The DVD contains three unique programs - a full, four-stage workout led by Panzik; "Indoor Games," imaginative and indoor-friendly twists on sports like basketball, hockey, and volleyball that are perfect activities for rainy days or birthday parties; and "The Morning 5," a quick, 3-minute exercise routine that gets parents and kids energized for the day in less time than it takes to make breakfast.

The "Power Ten KidFIT" DVD can be purchased here.

(Please Note: Telling Story, Inc. did not produce the commercial that will auto-play when visiting this web page. It was made separately and independently by a 3rd-party direct-response marketing agency.)

Delivered: The Weekend to End Breast Cancer's 2007 TV Spots

On December 15th Telling Story delivered eight :30 second direct-response television spots for the The Weekend to End Breast Cancer, the Canadian fundraising event. The spots will run in Calgary, Edmonton, Montreal, Ottawa, Toronto, Vancouver, and Winnipeg.

"Embracing the Future" Featured in Arcadia Publishing's "Maple Grove Cemetery"

"Embracing the Future," Telling Story's 12-minute documentary commissioned in honor of Maple Grove Cemetery's 130th anniversary, is featured in a new book from Arcadia Publishing. "Images of America: Maple Grove Cemetery" celebrates the history of the 65-acre rural cemetry in the Kew Gardens section of Queens and is available from Amazon, Barnes & Noble, or directly from Arcadia Publishing.